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Statistical Methods in Marketing Research
Škraňka, Ivan ; Janalík, Lukáš (referee) ; Chalupský, Vladimír (advisor)
Master’s thesis is focused on marketing research. The goal of this research is to know and describe the prospects and their perception of the product. Beside this goal the thesis demonstrates possible use of general statistical induction in the field of marketing research. The object of the research are social units carrying business in agriculture, forestry, timbering and building industry.
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Návrh marketingové a obchodní strategie pro začínající startup v oblasti prodeje IT služeb
Vošmerová, Lucie
Vošmerová, L. Marketing and business strategy for IT services sale start up. Bachelor thesis. Brno: Mendel University, 2020. The bachelor thesis is focused on an IT services sale start up. For this start up is created marketing and business strategy. The strategy is based on situation analysis which includes a market environment and primary and secondary data. The questionnaire is also a part of the bachelor thesis. Because of segmentation, targeting, positioning and found information is created marketing and business strategy using marketing mix. The target of the strategy is raised public awareness of start up’s services.
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Visitors' Satisfaction in South Bohemia (Krumlovsko and Podkletí Tourist Area)
MITÁŠOVÁ, Hana
The main goal of this work was to identify factors influencing the satisfaction of tourists visiting the region of Krumlovsko and PodKletí and evaluating the conformity of the visitors' expectations and the reality. In these areas, the quality and quality of the supply of primary and secondary tourism was perceived in terms of demand. Finally, on the basis of the outcomes of this work, certain measures were introduced in order to improve the satisfaction of the parties involved in the tourist industry of the Krumlovsko and PodKletí regions.
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Statistical Methods in Marketing Research
Škraňka, Ivan ; Janalík, Lukáš (referee) ; Chalupský, Vladimír (advisor)
Master’s thesis is focused on marketing research. The goal of this research is to know and describe the prospects and their perception of the product. Beside this goal the thesis demonstrates possible use of general statistical induction in the field of marketing research. The object of the research are social units carrying business in agriculture, forestry, timbering and building industry.
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The analyse of accomodation and catering services in the region of Bechyně
ŠULKOVÁ, Věra
The aim of my bachelor work was to analyze the accommodation facilities and the catering establishments in Bechyně and its surroundings. There was disposed the background research, which was concurred by situation analysis, which helped me to investigate the particular questions in more detail. Based on retrieved results I proposed some recommendation which are described in the chapter {\clq}qNávrhy a doporučení``. In the exordium of my bachelor work I formulated set of working hypotheses, which I tried to confirm or to refuse based on retrieved information. Four of them were confirmed, the other three ones could not be confirmed. As was remarked above the main aim of my work was to analyze the accommodation facilities and the catering establishments in Bechyně and its surroundings. The aim was attained with the aid of the method mentioned in my work.
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